We live and breath advertising. We collect antique advertising. Advertising excites us.
Your advertising should excite your customers. That's where we come in. Our goal is to create
eye-catching, easily remembered advertising that gets people to act.

Have you ever considered how many thousands of dollars you have wasted advertising in the newspaper? We don't like throwing money out there and wishing. We'll target your customers directly rather than hoping they read the paper the day your ad appears. Doesn't that make more sense? Our entire objective is to get your past and current customers back into your establishment and to get new customers for you at the lowest possible marketing cost.

We also realize that each customer you keep has a lifetime value usually into the thousands of dollars. We'll work with you on ways to keep your customers satisfied and thereby continually coming back for your product or service. We will also amplify your branding so that you're seen
as the only logical choice in your particular field.

Read our philosophy about advertising below and see if it makes sense to you. If it does, we can grow your business together while at the same time reducing your advertising budget.

Let us put this another way - The age of interruption advertising is over. To be successful today you must stop spending money on ads for products and services that most people don't want or need at the time your ad is running. We have a better way.

There are 100s of TV channels now, 1,000s of magazines and 1,000,000s of web pages. People are bombarded with over 3,500 marketing message a day and more than a million per year. There is so much clutter in the advertising arena that the only way to succeed is to go directly to the people who want your product or service.

A typical grocery store may have 30,000 SKUs (stock-keeping units or items). The average family fills 85% of their grocery shopping with only 150 SKUs. That leaves 29,850 products fighting for a little over 20 additional items the family may purchase. That's the kind of odds you're up against every time you advertise in the newspaper. There may be 30,000 readers on any given day, but only a handful of people may actually need or want what you're offering at that particular time. Is this all starting to make sense now? The odds are stacked heavily against you if you are still marketing your business the 20th century way. It's time to start thinking differently.

We hope you will consider us when reviewing your next advertising budget.
We're the ones on your side. We want to make your business more profitable.

Printing | Graphics | Photography | Publishing | Web Design | History |Contact | Home